- OVERVIEW AND WHY SHOULD YOU ATTEND
- AREAS COVERED AND LEARNING OBJECTIVES
- WHO WILL BENEFIT
Management objectives demand that the executive summaries live up to its name. So the expectation is clear: tell me as thoroughly as possible without wasting a word only the information important to me so that I can decide on whatever you expect of me.
“Millions of dollars are at stake,” a client for a major pharmaceutical company recently said. “All the logic and due diligence I put into the proposal are useless unless I can move the CEO to act on the strength of the executive summary format alone.”
Writing executive summary requires the writer to fulfill two objectives: understand management’s objectives and goals for reading the executive summary, and demonstrate content mastery of the original document by including and excluding information based on those reader’s objectives.
Achieving these objectives means that executive summary writing is as much a reading assignment as it is a writing assignment; however, we read and write not for what interests us but for what interests the executive reading the summary.
why should you attend
When writing an executive summary of research findings, you have many choices because volumes of information about most topics inundate you in a content-crazed world. And when suggesting a course of action, you have many choices because management’s direction changes course rapidly in a volatile marketplace.
For these reasons, businesspeople often ask, “What should go into an executive summary template?” In business, many disparate staffers assume the task of summarizing in writing. Some are account executives writing executive summaries of their own proposals for their clients; others are junior executives briefing management on an issue by compiling useful data from numerous reports; still others are administrative assistants writing executive summaries of articles or books to save their managers reading time. Regardless of your role, possessing the ability to summarize effectively can make a significant difference in your career.
Discover the keys to guiding your managers, team mates, clients, and vendors through complex content clearly, succinctly, and powerfully. Attending this webinar will enable you to employ a practical process for creating and critiquing memorable, results-driven executive summaries. This interactive session will allow time to answer your questions about executive summary issues you encounter regularly.
This webinar is for any managerial, administrative, or technical professional charged with writing summaries of lengthy reports, proposals, and white papers for their managers and steering committees at the highest level of their organizations.Click to View the Pricing Plan
This webinar includes the following learning points:
- Four power points of executive summaries
- Revising and editing summaries based on the business context
- Hitting high notes through solid structure
- Getting to the point by eliminating verbiage
- Using lists to capture essential supporting ideas
Attending this webinar will enable you to:
- Approach the writing situation with a clear and useful strategy.
- Fuse the purpose of the summary with the issues that matter to your audience.
- Sort ideas to clarify the key points.
- Craft paragraphs that reinforce the intent of the executive summary.
- Edit language to move the reader to action.
WHO WILL BENEFIT
This webinar will provide valuable assistance to:
- Accounting professionals
- Banking managers
- Business forecasters
- Economic advisors
- Executive consultants
- Information technology experts
- Pharmaceutical representatives
- Retail specialists
- Risk analysts
Philip Vassallo, Ed.D. has provided comprehensive communication consulting to over 25,000 employees across diverse professional disciplines. His services include teaching and coaching writing and presentation skills, designing interactive courses, assessing professional writing, and writing or editing for numerous organizations. He holds a B.A. in English (Baruch College), an M.S. in education (Lehman College), and a doctorate in educational theory (Rutgers University).
Course Instruction - Dr. Vassallo has taught on the undergraduate and graduate levels since 1977, most recently as a faculty member of the Beijing International MBA program. He has taught, coached, and supervised in-person and online communication training programs to executive, administrative, managerial, supervisory, scientific, and technical professionals.
Course Design - Dr. Vassallo has designed over 100 classroom courses, 10 live online courses, and 20 webinars for industries such as advertising, architectural, aviation, banking, education, engineering, entertainment, environmental science, financial consulting, food, healthcare, insurance, law enforcement, legal, medical research, military, petroleum, pharmaceutical, publishing, retail, social services, technology, telecommunication, and transportation.View all trainings by this speaker
Financial Statement Fraud and Identifying Red Flags
Speaker: Kenneth BardenPrice: $199
Moving from an Operational Manager to a Strategic Leader
Speaker: Chris DeVanyTime: 01:00 PM EDT | 10:00 AM PDT
Location: New York
Logistics Channel Incoterms Standards
Speaker: Dr. Rossano V. GeraldTime: 01:00 PM EDT | 10:00 AM PDT
Location: New York
Thank you for the spreadsheet webinar. The webinar was informative and helpful. Although many of the concepts are known and understood by Industrial and Process Engineers, it is always helpful to have a straightforward review. The spreadsheet will be beneficial in being able to help identify areas of risk and areas that may require some attention.
Benchmark Electronics , ******** Engineer
This was a very informative session, it did help my company by raising awareness in areas we lack policies. The only thing I would suggest get added to the session is direct information relating to Accounting, ex. Taxation rules for record retention as they are some records which a company is required to keep indefinitely.
First MCO, ***** Manager
Overall I found the video conference well organized and very informative. The presenter, Ronald Adler, was certainly extremely knowledgeable and presented the subject matter in a well organized, direct and succinct manner. Afford the attendee the ability to track and record paid attendance/activity without a lot of tracking and follow up in order to gather the necessary information required to record the CPEs earned and paid for.
Dynamic Marketing Systems, VP Finance & Human Resources
As this was our first experience, we did not know what to expect. I believe the webinar was informative and to the point, and explained to us the purpose of the I-9, and how the company can be affected by an audit. It really motivated us to review our files and bring them up to date.
Young Transportation, ****Coach****
I have participated in several webinars hosted by Compliance Global on various H&S topics. They are always precise, technologically-oriented, and easy to use and partake in to further my knowledge of current Health and Safety regulations and topics.